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We’re hiring our Founding PR Director.
This is a founding role - not an account manager gig.
As our first LEO PR Director, you’ll lead campaigns for ambitious early clients, build systems from the ground up, and work directly with the founder to turn LEOPRD into the go-to name in modern communications.
You’ll thrive here if you’re a fast-moving, strategic thinker who leads with curiosity and loves to build. We’re creating a new category - and we’re looking for a pioneer who’s ready to do the best work of their career in an environment that values creativity, experimentation, and wellbeing.
What You’ll Do
- Lead campaign strategy and delivery across a small but varied client base, which spans tech, lifestyle, wellness and personal brand.
- Help evolve our LEO methodology, technology and delivery playbooks
- Write best-in-class media releases, media materials, pitches, bylines, opinion pieces, and LinkedIn content
- Secure top-tier media across AU, UK and global verticals (tech, business, consumer, lifestyle)
- Manage and brief junior team members, freelancers, and agentic systems
- Translate earned media into measurable SEO and LLM visibility outcomes
- Track KPIs across backlinks, keyword rankings, and AI-generated citations
- Collaborate with SEO partners
You’ll Bring
- Minimum of 5 years of PR, comms or journalism experience – ideally from top agencies, publishers, or fast-growth startups
- Proven ability to land earned media across multiple verticals
- Demonstrated success with data-led or insight-driven campaigns
- Understanding of how to collaborate with and deliver for multiple stakeholders including clients, publishers, contributors and internal teams.
- Extensive knowledge of data and creative research tools and resources that can be harnessed to produce best-in-class campaigns and story angles
- Creative flair in content and campaign development for digital and real-world performance
- Direct contacts with relevant commercial decision makers at brands
- Experience of performance marketing, acquisition and affiliate marketing campaigns
- Direct contacts with journalists, talent and influencers
- Sharp writing and pitching skills
- Budget and project management capability
- Familiarity with SEO, analytics, and the evolving media/search landscape
- Plus points: AI enthusiast, curiosity about machine learning, or an interest in how LLMs index influence.
What You’ll Get
- A role that doesn’t exist anywhere else - you’ll help define it
- Hybrid, flexible working week - whether you are a parent to little people, the caregiver to your elder folk, or you simply do your best work over 4 days rather than 5 days - we are all ears and we are open to full-time, part-time, or any ideas that lie in between.
- Competitive salary (based on experience)
- Potential for performance bonuses
- A seat at the table - this is a strategic leadership role
- The chance to do career-defining work with a category-defining company
- Training provisions
- Two weeks work from anywhere leave which allows you to work away from the office anywhere globally, and does not deduct from your annual leave balance.
- Birthday leave
- Professional coaching sessions
We'll review your Linkedin profile as part of the application process and would love to receive a cover note explaining why you are a great fit for the role and specifically answering the following questions:
- How have you shaped or scaled a PR or comms function from the ground up? What systems or approaches did you implement?
- What excites you about the intersection of AI, media, and discoverability?
- What would you want to build or change if you had a blank slate in PR right now?
Apply Now
Sound like you? Don’t wait. We’re interviewing now. Send your CV or portfolio to celia@leoprd.io.
Closing date: Sun 18th May.