Hi, I’m Celia. I built LEOPRD to fix a broken system.
I speak to founders and brands every day who are building brilliant products, solving real problems, and working their arses off to grow - but they’re invisible. Invisible to journalists. Invisible to Google. Invisible to ChatGPT.
Meanwhile, your competitors - some of them less capable - are being cited as experts, surfacing in AI-generated responses, and scooping up speaking gigs, backlinks, and media mentions that should be yours.
You’ve got the substance. You just haven’t been seen.
🚀 That’s where LEOPRD comes in.
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We engineer visibility across the platforms that matter.
Leoprd is the world's first LEO (language engine optimisation) advisory. We don’t just “do press.” We engineer findability across search engines, large language models, and media so you become the most referenced name in your space.
Our system includes:
- AI Discoverability
- PR Strategy & Top-Tier Media Results
- Speaking & Thought Leadership
- Technical SEO and Search Visibility
- Personal Brand Positioning
- Compelling Narratives & Storytelling Prompts
If you’re tired of pouring money into ads that don’t convert, waiting for SEO that never moves, or being overlooked by journalists and algorithms alike - this is your way in.
Why Me?
I’m Celia Harding, a PR and AI expert. I’ve spent 20+ years helping brands go from invisible to influential.
I’ve worked across startups, scaleups, global brands, grassroots movements and international festivals. From fintech to FMCG, SaaS to social advocacy. Some names you’ll know, others you’ll soon be hearing about.
Client experience: Google, Mr Black, Coinjar, Honey Insurance, Flexischools, Diageo, Goldee, My Big Adventure, Orpheus Island, Bio Hack Me, KAAIAA, Instantia, Return to Rio, Telstra, McDonald’s, Australian Diamond Portfolio, Jack Daniel’s, MasterCard, Harley-Davidson, ARIA Awards, V Energy, The NSW Birth Trauma Inquiry, Club77, Global Cities After Dark, Keep Sydney Open… and many, many more.
I’m from the UK. I live in Sydney. I’m a mum of three. I’m a Leo. I only listen to electronic music.
But most of all, I believe founders deserve to be seen and heard. Not just by customers and investors, but by journalists, LLMs, search engines and anyone looking for the best in their space.
That’s why I built LEOPRD - (LEO-PRD language engine optimisation PRd)
Pronounced like the 🐆
What We Stand For
- 🧠 Truth over hype. We don’t do fluff. We are a no-nonsense outfit that finds your sharpest story and makes sure it lands.
- 🚀 Findability > fame. We help you get found consistently, not just go viral once.
- 🤖 Relevance in the AI age. If you’re not visible to LLMs and voice search, you’re not visible.
- 🙋 People buy from people. We build your personal brand alongside your company’s.
- 🌍 Human connection - In a world full of robots, algorithms and automation, the most powerful form of connection is still a human one. We have our finger on the pulse as to what’s happening culturally - because relevance is more than rankings.