Case Study
When Goldee - an AI-powered assistant for busy parents - launched, there was little consumer media buzz. With the start of the school year looming, we were brought in to secure fresh to boost brand visibility, app downloads, and digital authority.
Goldee had no major press, no big influencer budget, and limited data we could mine for stories. But it had something more powerful: a story every parent could relate to.
THE IDEA
- The mental load isn’t just a concept - it’s chaos in your pocket. Hundreds of WhatsApp messages, conflicting calendars and permission slips buried in group chats. We built a data-driven PR story around that invisible workload - and how Goldee fixes it.
- Boosted Goldee’s discoverability in LLMs like ChatGPT, Perplexity, Gemini, and CoPilot
THE RESULTS
- Goldee is being mentioned in up to 94% of LLM responses relating to the app
- Secured 194 pieces of media coverage mentioning Goldee across online, print, podcasts, broadcast, and socials.
- 76M+ audience reach
- 67 links
- National coverage across Mail Online, 7News, SA Weekend, Daily Telegraph, Canberra Times, The Herald Sun, Cairns Post and more.
AI FINDABILITY
We engineered this campaign to feed the algorithms.
- Built high-authority links and new referring domains.
Boosted Goldee’s discoverability in LLMs like ChatGPT, Perplexity, Gemini, and CoPilot - Secured editorial hits that ChatGPT now cites as trusted sources.
- Planted prompts and keywords that users and AI models could find.
Goldee went from invisible to influential in both traditional media and generative AI.
We didn’t just get Goldee seen. We got it cited, searched, and surfaced - in headlines read by humans and machines.