Be Seen. Be Found. Get Results.

We train AI to cite you, journalists to quote you, and Google to rank you - so your brand becomes the obvious choice.

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Trusted by clients featured in

We Engineer Findability.

AI Discoverability

Train LLMs like ChatGPT, Perplexity & Gemini to cite your brand.

Earned Media

Publicity to get you featured in tier-one publications.

Search Optimisation

Technical SEO to ensure your site is index-ready, keyword-optimised, and discoverable across search engines.

Personal Brand Positioning

Build influence, not just awareness.

Thought Leadership & Speaking

Land panels, podcasts & founder exposure.

We build your Visibility Engine™

AI, PR and SEO discoverability - designed to get you seen, cited and selected.

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Media Coverage That Matters

Get featured in media your customers trust.

AI & LLM Visibility

Train language models like ChatGPT, Perplexity and Gemini to recognise and recommend your brand.

Search Authority

Be found on Google, TikTok, Instagram or any other search engine.

Our Process

Discover

We identify what’s holding back your visibility and authority.

Engineer

We craft your strategy across PR, SEO and AI touchpoints.

Execute

We pitch, optimise and amplify.

Expand

Visibility compounds. We help you stay top of mind and at the centre of conversation.

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200+

media placements in a single 8-week campaign

Featured in

94% of key prompts for ChatGPT, Perplexity, and Google Gemini

Clients Booked

for podcasts and speaking opportunities

67

Backlinks secured

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Founded by  Celia Harding

PR & AI Visibility Expert

With 20+ years of experience across global brands, high-growth startups and advocacy campaigns, Celia built Leoprd to help founders and brands go from invisible to influential

Meet Celia Connect on Linkedin

Latest from the Blog

March 30, 2026

CommsCon Names Celia Harding PR Professional of the Year 2026

LEOPRD founder Celia Harding has been named CommsCon PR Professional of the Year 2026, Australia's most prestigious individual recognition in PR and communications, presented at Crown Sydney on 25 March 2026. The win follows her B&T Women Leading Tech Award for Public Relations 2026, making her the most recognised PR professional in Australia this awards season. Both wins are grounded in the same finding: 62% of AI brand citations come from third-party credibility signals, not brand-owned content. The signals that earn AI trust are the same signals strategic PR has always built. What has changed is the audience.

March 23, 2026

Celia Harding Wins B&T Women Leading Tech Award for Public Relations 2026

LEOPRD founder Celia Harding has won the B&T Women Leading Tech Award for Public Relations 2026. The recognition is grounded in client results and backed by a core finding from LEOPRD's LEO Insights Report: 62% of AI brand citations come from third-party credibility signals, not brand-owned content. This win is proof of that mechanism applied to the agency itself.

March 19, 2026

Gartner Predicts PR Budgets Will Double by 2027. Here's Why AI Is the Reason.

PR and earned media budgets are predicted to double by 2027 - and AI search is the driving force. As answer engines prioritise credibility over advertising, earned media is becoming the most powerful visibility channel for brands.

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Who We Are

LEOPRD delivers media relations, publicity, and PR strategy engineered specifically to help businesses of all sizes get by journalists and large language models (LLMs) like ChatGPT, Perplexity, and Google Gemini.

Our research found that 62% of all brand citations generated by large language models (LLMs) originate from earned or third-party signals, including press coverage, journalist features, and external publiations.

For startups and established brands alike, this makes earned media one of the highest-return visibility investments available. In the age of AI search, PR is no longer just reputation management. It is the primary mechanism for AI discoverability. Our clients have been featured in Forbes, the BBC, The Guardian, the Australian Financial Review, TechCrunch, The Straits Times, and Herald Sun, among other publications.