September 28, 2026
We Help Brands Be the Answer in AI.
We get AI to recommend you, journalists to quote you, and real people talking about you - so your brand becomes the go-to choice.
Trusted by clients featured in
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How We Get AI To Recommend You
AI Visibility
Shape how ChatGPT, Perplexity & Gemini understand and recommend your brand.
Earned Media
Publicity to get you featured in tier-one publications.
Search Optimisation
Technical SEO to ensure your site is index-ready, keyword-optimised, and discoverable across search engines.
Personal Brand Positioning
Build influence, not just awareness.
Thought Leadership & Speaking
Land panels, podcasts & founder exposure.
We build your Visibility Engine™
PR, SEO or tools alone won’t get you recommended by AI. We bring all three together.
More Than PR
We connect every media placement to AI visibility and measurable business outcomes.
More Than SEO
SEO gets you found. We help you get chosen, by shaping what media, reviews and comparison sites say about you.
More Than A Measurement Tool
Tools measure the problem. We fix it, and track what changes.
Our Process
Assess
We find out where you appear, how AI describes you, and why you’re recommended or passed over.
Strategise
We build a communications strategy around your business goals, prioritising the message or channel that needs to change first.
Implement
We fix the gaps in the information and proof AI relies on.
Learn
We keep testing, track what changes and connect it to business results.
200+
media placements in a single 8-week campaign
Featured in
94% of key prompts for ChatGPT, Perplexity, and Google Gemini
Clients Booked
for podcasts and speaking opportunities
67
Backlinks secured
Founded by Celia Harding
PR & AI Visibility Expert
With 20+ years of experience across global brands, high-growth startups and advocacy campaigns, Celia built LEOPRD to help founders and brands go from invisible to influential.
Who We Are
LEOPRD is the world’s first specialist AI visibility and reputation advisory. We combine media relations, PR strategy, search and measurement to help businesses of all sizes get noticed by journalists and recommended by AI platforms like ChatGPT, Perplexity and Google Gemini.
Our Reputation to Revenue 2026 research analysed hundreds of thousands of AI answers. It found 86% of what AI cites about a brand comes from outside its own website, and in more than 1 in 3 answers, the brand is left out completely. Read the report.
That’s why what the media, reviews and customers say about you now shapes what AI says about you. In the age of AI search, PR is no longer just reputation management. It is the primary mechanism for AI discoverability. Our clients have been featured in Forbes, the BBC, The Guardian, the Australian Financial Review, TechCrunch, The Straits Times and Herald Sun, among other publications.