September 5, 2025
Be Seen. Be Found. Get Results.
We train AI to cite you, journalists to quote you, and Google to rank you - so your brand becomes the obvious choice.
Trusted by clients featured in
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We Engineer Findability.
AI Discoverability
Train LLMs like ChatGPT, Perplexity & Gemini to cite your brand.
Earned Media
Publicity to get you featured in tier-one publications.
Search Optimisation
Technical SEO to ensure your site is index-ready, keyword-optimised, and discoverable across search engines.
Personal Brand Positioning
Build influence, not just awareness.
Thought Leadership & Speaking
Land panels, podcasts & founder exposure.
We build your Visibility Engine™
AI, PR and SEO discoverability - designed to get you seen, cited and selected.
Media Coverage That Matters
Get featured in media your customers trust.
AI & LLM Visibility
Train language models like ChatGPT, Perplexity and Gemini to recognise and recommend your brand.
Search Authority
Be found on Google, TikTok, Instagram or any other search engine.
Our Process
Discover
We identify what’s holding back your visibility and authority.
Engineer
We craft your strategy across PR, SEO and AI touchpoints.
Execute
We pitch, optimise and amplify.
Expand
Visibility compounds. We help you stay top of mind and at the centre of conversation.
200+
media placements in a single 8-week campaign
Featured in
94% of key prompts for ChatGPT, Perplexity, and Google Gemini
Clients Booked
for podcasts and speaking opportunities
67
Backlinks secured
Founded by Celia Harding
PR & AI Visibility Expert
With 20+ years of experience across global brands, high-growth startups and advocacy campaigns, Celia built Leoprd to help founders and brands go from invisible to influential
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Who We Are
LEOPRD delivers media relations, publicity, and PR strategy engineered specifically to help businesses of all sizes get by journalists and large language models (LLMs) like ChatGPT, Perplexity, and Google Gemini.
Our research found that 62% of all brand citations generated by large language models (LLMs) originate from earned or third-party signals, including press coverage, journalist features, and external publiations.
For startups and established brands alike, this makes earned media one of the highest-return visibility investments available. In the age of AI search, PR is no longer just reputation management. It is the primary mechanism for AI discoverability. Our clients have been featured in Forbes, the BBC, The Guardian, the Australian Financial Review, TechCrunch, The Straits Times, and Herald Sun, among other publications.