What LEOPRD won
PRovoke Media presented LEOPRD with its New PR Agency of the Year trophy at the Westin Singapore, in front of almost 200 communications leaders from across the region. The category attracted more than 90 entries.
The award sits within PRovoke Media’s annual Agency of the Year research and was presented during the Asia Pacific SABRE Awards. The program benchmarks agencies across the region on their performance, client work, culture, innovation and the strength of their proposition.
A new agency built for AI discovery
LEOPRD was founded in April 2025 as the world’s first Language Engine Optimisation advisory. We combine strategic PR, search expertise and AI visibility analysis to help brands become the recommended answer in platforms such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot.
That work starts with a simple reality. AI platforms do not produce a page of ten blue links. They synthesise an answer and usually mention only a handful of organisations. Brands therefore need more than a technically optimised website. They need clear positioning and independent evidence that supports the claims they make.
Our LEO Insights research found that 62% of AI brand citations come from third-party credibility signals, including editorial coverage, reviews and awards. Recognition from PRovoke Media adds another credible, machine-readable signal to LEOPRD’s own footprint. It also shows that a focused independent agency can build authority quickly when its proposition and proof are consistent.
Built by a global team
Celia and Sally accepted the trophy on behalf of the wider LEOPRD team and the clients who trusted a new model of communications. The agency has grown from its Sydney base to include leadership and delivery across Lisbon, London and Barcelona, supported by its EMEA partnership with The Remarkables.
The award is a welcome moment to stop and take stock. It also gives us more energy for the work ahead: helping ambitious brands earn the coverage, authority and trust that influence both people and machines.
Frequently asked questions
What award did LEOPRD win in 2026
LEOPRD was presented with PRovoke Media’s New Agency of the Year trophy for Asia Pacific at the 2026 AsiaPacific SABRE Awards in Singapore.
In addition to Founder, Celia Harding winning Mumbrella PR Professional of the Year 2026 and B&T’s Women Leading Tech PR Award
Who collected the award for LEOPRD
LEOPRD founder Celia Harding and Communications Director Sally Douglas collected the trophy at the Westin Singapore on 18 August 2026.
What does LEOPRD do
LEOPRD helps brands understand and influence how they show up in AI, building reputation, driving recommendation and unlocking commercial growth.