Why global demand for AI visibility is surging now
LEOPRD has been working with multinational consumer and B2B brands across Europe ahead of this announcement. The pattern emerging from those engagements is consistent and significant.
In some cases, competitors with weaker market positions were dominating AI-generated answers. In others, outdated or inaccurate information was shaping brand perception in AI responses, undetected and unaddressed.
These are not edge cases. They are the default state for most brands that have not yet audited their AI visibility. Most organisations have no idea what ChatGPT, Gemini, or Perplexity are saying about them right now. More importantly, they have no framework for improving it.
That gap is the market LEOPRD was built to address. The EMEA expansion takes that capability global.
The research behind the expansion
The commercial urgency driving this expansion is grounded in evidence. LEOPRD's LEO Insights Report, the first research study to analyse how large language models interpret brand reputation at scale, established the mechanism with precision.
62% of AI brand citations originate from third-party credibility signals: earned media coverage, industry recognition, customer reviews, and authoritative citations. Not content the brand owns. Content that others create about the brand.
Editorial coverage alone influences up to one-third of AI brand mentions. The implication is direct: the PR and earned media strategies that brands have invested in for decades are now simultaneously doing a second job, training the AI systems that generate the answers their buyers trust.
For brands and their agencies that understand this, it is a significant strategic advantage. For those that don't, it is an accelerating blind spot.
How fast is AI discovery growing globally?
The expansion is timed to meet a shift that is gathering pace across every market LEOPRD is entering.
- ChatGPT grew 608% year-over-year between H1 2024 and H1 2025
- 49% of Australians now use generative AI tools, with comparable adoption rates across the UK and major European markets
- AI platforms typically feature 3 to 5 brands per response, concentrating visibility among a small number of cited names
- More than 95% of links cited in AI answers are non-paid sources (Muck Rack, 2025)
- Gartner predicts PR and earned media budgets will double by 2027 as AI visibility becomes a board-level priority
The brands investing in credibility signal building now will be the ones AI systems recommend by default. The window to establish that position ahead of competitors is open, and it is not indefinite.
The EMEA partnership: what it means in practice
Under the exclusive agreement, The Remarkables will distribute LEOPRD's proprietary methodology across the UK, Europe, the Middle East, and Africa. LEOPRD gains access to a network of more than 50 senior consultants spanning campaigning, purpose and ESG, cyber security, crisis and issues management across multiple markets.
The Remarkables, founded by Kerry Parkin, brings established client relationships across sectors where AI visibility is particularly high-stakes: corporate reputation, ESG, crisis communications, and technology. These are exactly the disciplines where accurate AI representation matters most. A brand navigating a reputational issue, or a company with strong ESG credentials, needs AI systems to reflect its actual position, not an outdated or incomplete picture.
"We are investing behind this partnership because we believe LEO and GEO will become as fundamental to marketing and reputation management as SEO once was," said Kerry Parkin, founder of The Remarkables. "We want to help our clients lead that change."
For LEOPRD, the partnership is designed for scale without dilution. The methodology, measurement framework, and proprietary research travel intact. What The Remarkables provides is the senior consultant network and client depth needed to apply that framework across EMEA markets at pace.
What Language Engine Optimisation means for brands entering EMEA
The EMEA market presents a specific set of AI visibility challenges. Brand narratives that are well-established in Australia may be thin, inaccurate, or absent in UK and European AI-generated responses. Competitors with stronger regional media presence can dominate AI answers even when the entering brand has a stronger product or market position.
LEOPRD's approach addresses this directly. An AI Visibility Audit maps exactly what AI platforms are saying about a brand across each market, which sources are driving those responses, and where the narrative gaps are. Share of Model tracking then measures progress as earned media and credibility signal strategies take effect.
The Remarkables partnership provides the senior communications capability to build those signals across EMEA markets at the pace international expansion demands.
