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Good at PR? Get better at what's next.
Love a good story? Know what makes the news? Curious about how AI is changing PR?
We're LEOPRD, an award-winning, independent PR and AI visibility agency rethinking public relations for the AI era.
We're looking for a talented PR Account Manager to join our Sydney team, bringing sharp media instincts, brilliant writing skills and an interest in how AI is changing the way people discover and engage with brands.
At LEOPRD, we bring together expertise in PR, SEO, AI visibility and data analysis to help ambitious brands get discovered, build their reputations and become the brands people choose.
We're also helping shape the industry's thinking on AI visibility through original research. Our latest Reputation to Revenue 2026 report analysed 27 brands across eight AI platforms, revealing a significant gap between brands being visible in AI-generated answers and becoming the brands AI recommends.
It's this combination of traditional PR expertise, emerging technology and original research that makes LEOPRD an exciting place to develop your career.
You don't need to be an AI expert. Just a great PR person who's excited about what's next.
Why join LEOPRD?
Do interesting, career-defining work. Work with ambitious brands on some of the biggest challenges facing communications today, from shaping reputation to influencing how brands show up in AI-generated answers.
Build skills that set you apart. Develop expertise in AI visibility, reputation management and new ways of measuring PR impact, alongside the PR and communications skills you already have.
Have a real say. We're a small, ambitious team where your ideas will be heard. You'll work closely with experienced senior leaders, take ownership of your work and help shape what we do.
Enjoy some great perks. Hybrid working from our Surry Hills office (typically three days a week), two weeks' work-from-anywhere leave on top of annual leave, birthday leave, training opportunities and potential performance bonuses.
What you'll be doing
As a PR Account Manager at LEOPRD, you'll work across a diverse portfolio of clients, developing media strategies, creating compelling stories and delivering results.
You'll also collaborate with specialists across PR, SEO, AI visibility and data analysis, gaining experience in how communications is evolving.
Your responsibilities will include:
- Lead great client work. Manage day-to-day accounts across technology, travel, lifestyle, wellness and retail, keeping projects and priorities on track.
- Drive earned media results. Develop media strategies and identify proactive, reactive and newsjacking opportunities across our client portfolio.
- Turn insights into stories. Find compelling angles in research, data and trends, translating complex information into newsworthy stories, campaigns and client recommendations.
- Collaborate and create. Work closely with our senior team and specialists across PR, SEO, AI visibility and data analysis to develop ideas and deliver brilliant work.
- Help shape what's next. Contribute to agency strategy, positioning and growth, including new business opportunities, while helping clients understand the impact of our work.
Who we're looking for
We're looking for someone who combines strong traditional PR skills with curiosity, creativity and an appetite to learn.
Ideally, you'll bring:
- At least three years' experience in a PR agency, ideally working across multiple clients.
- Strong media instincts and a proven track record of securing earned media coverage.
- Excellent writing skills and the ability to turn complex ideas and information into compelling stories.
- Confidence managing clients, deadlines and multiple projects.
- A genuine interest in news, culture and the future of communications, including how AI is changing the industry.
- A collaborative mindset, plenty of ideas and the confidence to take ownership of your work.
Already an Account Manager? Brilliant. A talented Senior Account Executive ready to step up? We'd love to hear from you, too.
Apply for the PR Account Manager role by emailing your CV and covering letter to celia@leoprd.io.
About LEOPRD
LEOPRD is an award-winning, independent PR and AI visibility agency based in Sydney, Australia, with experience spanning Australian and international markets.
We combine public relations, SEO, AI visibility and data analysis to help organisations navigate the shift from traditional search to AI-driven discovery.
Our clients include fast-growing businesses and global brands such as Amazon, Stock Spirits, Flexischools and TUI.
Our team also brings experience from award-winning communications campaigns for brands including Google, Diageo, Mastercard and American Express.
Alongside our client work, we invest in original research to understand how AI is changing consumer behaviour, brand discovery and reputation.
Frequently asked questions
What does LEOPRD do?
LEOPRD is a PR and AI visibility agency helping brands get discovered, build trust and become the brands people choose.
We combine earned media, strategic communications, SEO, AI visibility and data analysis to help businesses strengthen their reputations and influence how they appear in AI-generated answers.
Who does LEOPRD work with?
LEOPRD works with organisations ranging from startups and scale-ups to established global brands across technology, travel, lifestyle, wellness and retail.
Clients include Amazon, Stock Spirits, Flexischools and TUI. Our team has also worked on communications campaigns for brands including Google, Diageo, Mastercard and American Express.
Why does AI visibility matter?
AI platforms such as ChatGPT, Gemini and Perplexity are changing how people research products, compare brands and make purchasing decisions.
For businesses, being discoverable through traditional search is no longer enough. They also need to understand whether AI platforms mention, recommend and accurately represent their brands.
This is where PR, reputation management, SEO and AI visibility increasingly intersect.
What is LEOPRD's latest research?
LEOPRD's Reputation to Revenue 2026 report examines how AI is influencing brand discovery, recommendations and consumer decision-making.
The research combines analysis of 420,903 anonymised prompts with 31,200 AI-generated responses covering 27 brands, seven categories, eight AI platforms and two markets: Australia and Great Britain.
The findings highlight the gap between appearing in AI-generated answers and becoming the brand that AI recommends, as well as the growing importance of reputation and third-party credibility.
Do I need experience in AI or SEO to work at LEOPRD?
No. For this PR Account Manager role, we're looking for strong traditional PR skills, excellent media instincts and a genuine interest in how communications is evolving.
You'll have opportunities to develop your understanding of AI visibility, SEO and new approaches to measuring PR impact.
Where is the PR Account Manager role based?
This is a full-time, hybrid role based in Sydney, Australia. Our office is in Surry Hills, and the team typically works together in the office three days a week.
How do I apply for this role?
Apply for the PR Account Manager role by emailing your CV and covering letter to celia@leoprd.io.
When you apply, tell us about a piece of media coverage you're particularly proud of. We'd love to know how you developed the story, what made it newsworthy and your role in getting it published.
Applicants must have full working rights in Australia.